These tips are helpful to both Breeders and Owners:
1. Be Professional and be certain you want to sell this horse. First and foremost is if you list a horse, be certain you really want to sell. The easiest way to lose a customer and lose creditability as a breeder is to act wishy washy in your sale, once a buyer has inquired on a horse you have listed. If you don't want to sell, update your ad and say the horse is no longer available.
2. Leave your emotions out of the pricing : Once you have decided that you definitely want to sell, leave your emotions out of the pricing scale. What I mean is try to see your horse for his/her true value, not sentimental value. Get unbiased opinions if you have trouble with this tip and set a FAIR market price. If you need help in pricing your curly, please email me. I have a chart that might help you determine the value. This chart is specific to what the market is seeking. It offers a "base price" of a foal at birth, and adds to it specific costs based on what the market will pay. It also suggests a price increase as the foal ages, gets training (started to well broke) and if it is gaited, quality pedigree, a proven breeder etc. All of that should be taken into consideration when pricing any curly horse. The pricing suggestions were gathered from several resources and successful breeders that know the market. Just because we have a fondness for a particular breeding pair, doesn't make that foal more valuable. =] It is hard, I know, but if you can look at each horse constructively, you will be able to justify your cost in a more practical way.
3. Fair market price? Do your homework, but also realize that just because one breeder can get big $$$ for a weanling doesn't mean you can too. Reputation, proven bloodlines conformation and purpose & ability of that horse is what drives prices. Also determine if you or the buyer is going to pay for the coggins, health certificate and/or transfer papers. Maybe you want to figure your price to include hauling within 200 miles. Consider everything when setting your price. Don't have the attitude that you will throw any ole price out there and just see what happens - that is very poor business. Over the years, I have seen more ads that start out with grossly overpriced animals, only to see over the course of a few months, that price get reduced, reduced and then reduced some more. This is a huge red flag to me. By the time the price is at rock bottom, most buyers have little trust in that seller. I don't see anything wrong with setting a price with a bit of wiggle room. Especially if the buyer is paying extra to haul or if it is an exceptional home.
4. Photos & Video: Okay, so you have a horse you definitely want to sell, you have set a FAIR and MARKETABLE price, now it's time to advertise. But wait! If you think you will sell your horse by using the free text ads, you are wrong. You will need to buck up and spend a bit of money. I always plan to spend $75 or more per horse in photo ads. It's worth every penny! It is vital that you get a good conformation photo of any horse you sell. Without a photo like this, you are wasting your time in selling long distance. One great picture is better than 20 bad ones.
DID YOU KNOW?
YouTube has become the 2nd Largest Search Engine!!
Post your sale horse videos on youtube, use a detailed TITLE with key words to best attract your customer and detailed description.
ie. 8 Year Old Well Broke Curly Gelding For Sale!
(Be sure to link video to your Sales ad)
**** In this day and age, online video clips are ESSENTIAL and a very inexpensive way to promote your horse. I challenge any seller, breeder or not to offer video clips of every horse you have for sale on your website or with your online ads. In this day and age, a buyer should not have to ask for one. This should come readily and without a feeling of inconvenience.
Make sure this is a thorough video! Start with capturing the horse in the herd so they can see how he/she relates to other horses, show how you catch, lead, groom and tack up your horse. Pick up feet, lunge and ride. If he bathes, clips and trailers, video that too. I always have my video camera ready when I am doing things so that when it comes time to sell that horse, I have a whole bunch of clips that I just need to splice together. It is not that hard, just takes some forethought. You can't expect buyers to buy without it and advertising via the internet means you are reaching many long distance shoppers that can not make a personal visit. OR, a buyer that needs video in order to make a decision to spend hundreds of dollar to make a visit possible.
****PLEASE NOTE! The first couple days of listing your horse, is when you will get the MOST audience. It is VITAL that your ad be well thought out, your photos perfect (at least SIX, and ALL CURRENT.) good detailed video and thorough description with pedigree links, height, age, training etc. Don't think to add any of this later, because chances are you are going to miss your buyer. Often times, your ad will get overlooked if a buyer has already viewed it with lack of interest. Be sure to make your ad POP. It is YOUR job to reflect that horse in the best light! You are not doing anyone any favors, especially your precious curly by lack of representation. Your failure to do this, could mean a loss of a sale, and potential for that horse to find his/her perfect loving home.