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You have read about the studies showing that we like to buy from people we like. Well people that have a passion and commitment are highly appealing.
You have a lot on your mind - ideas, desires, problems, solutions. Use your blog posts to share experiences and show people that you are real and that you really do love your subject and you are committed to improvement and service.
Post regularly, express your imagination and awaken your creativity, and don't be afraid to show people your passion. It is what will draw people to you and your company.
Blogging is a great way to have your thoughts published and read, commented on, and discussed.
You blog can give people a sense of community with your business just like what use to happen in the old time general store with customers and store owners greeting each other and share bits of their life.
Reason number four. Follow the leaders
When the best and most profitable companies devote their time to writing blog entries and swear it helps their companies's image and bottom line maybe you should follow their lead. "Publish or Perish"
Reason number five. People are snackers
If you write a monthly newsletter for your business you know how it feels to try to figure out how to fill it up with good information. Sometimes it is late or never gets made because of all the time and work it takes to make it. You may start to dread it and drop it altogether.
I see too many over stuffed newsletters. Most of us are too busy and it takes time to read a 1000-4000 word newsletter.
With a blog you can give people bite size bits of info that don't take them long to read or digest. They are much more likely to read it if they feel it is going to be quick and easy. And you can keep it much more sharply focused than a newsletter that you fill with writings on different subjects.
Besides it is easier on you to write a small entry to your blog a few times a month than it is to sit down and write a large sized newsletter. You will now be able to keep on track better with your smaller sized monthly newsletters and weekly heads up to point your list to your blog entries.
You can get a free blog at Blogger.com or WordPress.com
Remember, blogs are like diaries or news feeds, the best ones are up-to-date. Try to post a small entry once a day at the start to start the traffic flowing then twice a week is good to aim for.
And successful bloggers not only post to their own blogs, they visit and post comments on other blogs. Reciprocal posting helps build the friendships and helps even more people to discover you.
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